(2 min read)If there’s one thing that the associates at E.M. Wasylik are convicted of, it’s that the available market opportunity is much greater than what appears directly in the foreground. With 95% of all consumers residing outside of the U.S., the opportunity is enormous. This…
In a recent roadshow hosted by the German American Chamber of Commerce – Midwest to promote Messe Hannover, a bi-annual trade show in Germany with over 4,000 exhibitors, E.M. Wasylik’s Managing Director, Ken Wasylik, was invited to speak on the how to ensure a strong return…
US Broadband Industry is Ripe for Investment The American broadband industry stands at the cusp of transformation, fueled by technological strides and soaring demand for high-speed internet. The pandemic acted as a catalyst, propelling remote work and digital education into the mainstream, underscoring the pressing need…
A Message From The Managing Director The EMW team is off to a fast start in 2024 with travels to the Middle East, Southern Africa, Japan, Mexico and multiple points across North America for many of our clients. Despite the economic challenges and ever-changing geopolitical landscapes…
Artificial Intelligence (AI) is revolutionizing the way that international businesses work and carry out daily tasks. As businesses expand their operations globally, AI has proven its value as a key technology: it enables companies to streamline operations, enhance decision-making, and adapt to the demands of an…
Market research is an essential part of businesses across all industries. Research gives companies the tools they need to make informed decisions based on data and not just speculation. There are many different types of market research used by companies including brand research, competitor research, marketing…
Type of Client Manufacturer in Construction Industry Geography US, Mexico, Canada, Germany, Middle East Challenge The client had a dated, inflexible website that was very expensive to maintain each month. Making changes to the website was a tedious task that required support from a third party…
Email marketing is a highly effective digital marketing strategy that we at E.M. Wasylik Associates encourage all of our clients to employ. Sending emails to prospects, leads, and customers can turn one-time buyers into brand loyalists. The messages you send to your target audience can be…
International Email Marketing Regulations Email marketing campaigns have become a common practice for most companies, but as the world has become more digital, the regulations for digital marketing have become more strict. In fact, many may not realize that sending a commercial email can be considered…
Although virtual trade shows have been around for years, most businesses haven’t paid much attention to them until the COVID-19 pandemic hit. In 2020, the trade show industry saw a spike of virtual trade shows out of necessity as companies looked for opportunities to network and expand their business despite international lockdowns and…